It has come to my attention that many people don’t actually know what they are putting into their bodies. As an attempt to solve America’s obesity problem, many people are exercising more and eating better… so we think! In fact, many of us don’t research all the foods that we consume and instead look for easy way out of weight loss by letting marketing and branding decide what we eat. What do you mean? Well, when you go to the grocery store, a lot of products are now saying “Low- Carb”, or “No Sugar Added”, or “Lowered Sodium”. Branders package items so consumers believe they need foods that has a limited amount of carbohydrates, no sugar and lower sodium. But marketers aren’t your medical doctor! Niether am I, but I do like researching! So before you pick up your next DIET drink, take a look at what you’re really consuming.
Instead of exercising more and eating right, people believe that consuming a product with the word “DIET” on the label will make it healthier, therefore, easier to lose weight. True? Fat chance. As a gradation requirement for my Mass Communication degree at Cal State East Bay, I took a Women’s Studies class. Part of the curriculum included a chapter on nutrition, eating disorders and dieting which coincided with the artificial food boom. Our course book was Our Bodies, Ourselves by The Boston Women’s Health Book Collective which is a great reference for anything women have questions about. In that book, I discovered that for some reason, people in our society love fake sugars! Splenda (sucralose), Nutrasweet (aspartame), Sweet N’ Low (saccharin) have become a marketer’s dream as our country become larger. Artificial sugars are categorized as “sweeteners” because they have a sweet taste; but they are artificial! How good can that be? So, let’s figure out what artificial sugars are made of.
Found on the website called Truth About Splenda, sucralose is chemical compound of chlorine molecules that have been added to sucrose to produce a chemical reaction with harsh chemicals. The artificial chlorinated sweetener is manufactured in a chemical plant in Alabama and is in no way considered a natural product. The site states, “While the FDA has ruled that the chemical compound sucralose is not in itself toxic, there is no question that it is unnatural and is a highly-processed chemical artificial sweetener that depends on the presence of chlorine for its intense sweetness.” Need a comparison? Sugar, or sucrose, is from sugar beets or sugar cane is found naturally – not in a lab.
Don’t get confused! Although sucrose (sugar) and sucralose (artificial sweetener) sound similar, they are produced very differently!
Although they have been approved by the FDA, no one is sure of the long-term effects fake sugars have on the body. The FDA actually stated possible side-effects from using Splenda as lowered white blood cell count, enlarged liver and kidneys, decreased fetal body weight, and reduced growth rate.
When I researched these fake sugars, I came across an interesting fact. The reason artificial sweeteners are low-calorie is because the body cannot metabolize them. (Ok, to me this is a big deal! If my body cannot process something I’m consuming, that is not a good sign!) Some of you might think that this is no big deal but let’s put it in perspective:
SUGAR
– Yes, real sugar contains more calories but a calorie is a unit of energy. So although sodas contain “empty calories” because they provide little nutrition but contain a lot of calories, your body can STILL process out the sugar!
– Sugar is all natural, grown from the earth, and has been safely consumed by humans for thousands of years.
– Sugar is low in cost.
– Sugar has NO bad aftertaste.
ARTIFICIAL SUGARS
– Fake sugars are unable to be metabolized by the body because they are made of synthetic chemicals.
– Certain artificial sugars can cause diarrhea in large amounts (sugar alcohols and tagatose) and like MSG, they can possibly cause headaches.
– In 1977, the FDA showed that saccharin caused cancer of the bladder, skin, ovaries, and other organs in lab rats.
– Artificial sugars are not natural.
– Artificial sugars are more expensive than regular sugar!
Ultimately, everyone makes their own decisions about what they consume. But just because the label says “DIET” or “NO SUGAR ADDED!” does not mean it is better for you. I admit, there is no long-term research on the effects of fake sugars and possible dangers; however, real sugar has been safely used by human for over 2,000 years. I’ll tell you that every time I see someone walking out of Costco with a big pack of Splenda, I cringe. I hate knowing that people think this stuff is ok and that artificial sweetener companies are content that they could be sending people some expensive medical bills in the future. However, if only a handle full of people change their lives because of the research done in this article, I’ll be a happier person.
Here are my tips to be artificial-free plus a few more:
– Say goodbye to the regular AND diet sodas from your life. It may be hard now, but you’ll be glad you did later!
– Only buy juice that says “100% Juice”.
– Avoid buying anything that says “diet”, “sugar free”, “no sugar added”. If in doubt, read the label before you put the item in your shopping cart. No one can give you a ticket for parking your cart while you read the ingredients on a nutrition label.
– Finally, and I know I’m a little bias on this, but exercise your butt off! As a competitive swimmer, I joke with my teammates that if I feel comfortable at the end of my practice or race then I’m not working hard enough. It takes a lot of self-motivation but you have to learn to get out of your comfort zone – that’s the only way you’ll see and feel a difference.
Check Out These Websites!
Truth About Splenda
Our Bodies, Ourselves
Simply Beautiful Body Wraps
Vicki Espiritu
Marketing Manager